The new data from The Smartphone Installed Base Tracker of Counterpoint Research, reveal a harsh reality for the Smartphone industry for 2025
According to the data published by Counterpoint Research, while Apple and Samsung remain the undisputed titans of the "active" market, the Xiaomi reached #3 position, constituting a global anchor with reach, which the Apple and Samsung they can no longer ignore.
The graph we present to you above measures The market share of the active installed base (the number of devices currently in use, not just the units shipped this year), and provides us with a critical look at the longevity of brand names and the stability of their ecosystem.
This development confirms the Xiaomi's steady upward trend in recent years and its dynamic presence in international markets.
What is Smartphone Installed Base Tracker?
The Smartphone Installed Base Tracker by Counterpoint Research is one of the most reliable recording mechanisms:
- The total number of active smartphones by brand
- The geographical distribution of devices
- The age and life cycle of the devices
- Of replacement trends
Unlike quarterly sales, the Installed Base It captures a company's overall presence in the market – that is, how many devices are actively used worldwide.
Xiaomi in 3rd place worldwide
According to the latest data:
- Xiaomi now owns the 3rd largest smartphone installed base worldwide
- Continues to increase market share in Europe, Asia and emerging markets
- Strengthens its position in premium and mid-range categories
This success is due to:
✔ Competitive value for money
✔ Strong product ecosystem (AIoT, wearables, smart home)
✔ Continuous investment in innovation
✔ Expansion into new markets
Global strategy and development
Xiaomi has established its presence in more than 100 countries, with a particularly strong position:
- In the European Union
- In Southeast Asia
- In Latin America
At the same time, the company is investing significantly in R&D, processors, camera technologies and software, with the ecosystem HyperOS to play a key role in device interconnection.
What does this mean for the market?
Xiaomi's rise to 3rd place:
- Increases competition against Apple and Samsung
- Strengthens consumer choices
- Pushes for better prices and innovation
- Strengthens the Android ecosystem
The Installed Base It is an important indicator, as it shows long-term consumer confidence.
What can we expect for 2026?
With new flagship devices, advanced AI features, and integration into the IoT ecosystem, Xiaomi seems poised to claim even higher positions in the global rankings.
3rd place is a milestone — but not the ceiling.
Conclusion
Counterpoint Research's confirmation that Xiaomi is now in the 3rd place worldwide in Installed Base smartphones proves its strategic success and steady growth.
The company continues to evolve from a challenger brand to global technology leader.
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