Η Xiaomi continues to expand its presence in the automotive sector and is doing so with a bold move: to challenge Porsche and the European premium brands in the field of vehicle customization
Η Xiaomi Car After conquering the middle class of the Chinese market with affordable electric car models, the company is now targeting the most demanding and affluent customers, offering high-level customization options for its top-of-the-line vehicles.
Xiaomi challenges Porsche: electric luxury aimed at premium customers
The new service, launched last month, is dedicated to buyers of SU7 Ultra, the 529.900 yuan electric sports sedan (~ 69.000 eurosUsers can customize the vehicle's paint and interior, at an additional cost of at least 100.000 yuan (~ €13.000).
Among the available options: there are 24-carat gold badges, forged wheels in four colors and exclusive details designed for those who want to stand out.
The SUV YU7 Max, which is offered at 329.900 yuan (~ 43.000 euros), can also be customized with the same level of care and has already this model is directly compared to the Ferrari Purosangue for its sporty design and stage presence.
Xiaomi's strategy aims to offer more premium experiences at lower prices, challenging the dominance of brands like Porsche, Bentley and Lamborghini, which has been offering personalization services to ultra-wealthy clients for years. The Porsche, for example, offers over 190 individual colors and personalized interiors through the program Exclusive Manufacturing, which can increase the price of a 911 by tens of thousands of euros.
Xiaomi, thanks to its experience in the world of technology, also integrates advanced software and smart functions into its vehicles, making them competitive not only on an aesthetic level, but also on a technological level.
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