According to her latest report Counterpoint Research, the global smartphone market achieved 5% year-on-year revenue growth in the third quarter of 2025
Smartphone sales revenue in the third quarter of 2025 reached 112 billions of dollars — setting a new record. Shipments also increased by 4% year on year, reaching a total of the 320 million units worldwide.
Premium models drive market growth
The analyst Shilpi Jain noted that despite economic uncertainty and trade tensions, the Smartphone value growth continues to outpace sales growthcombining luxury accommodations with the potential for significant expansion. average selling price (ASP) reached the record of $351, as more experienced users upgrade to more premium devices.
Ο Shilpi Jain he also added that exchange programs, installment plans and package offers have made it easier to upgrade to more premium devices, especially in emerging markets.
Apple and Samsung maintain the lead
Η Apple achieved record revenue for the third quarter with a 6% year-over-year increase, boosted by a 9% increase in shipments. Its series iPhone 17 It performed strongly worldwide, with the standard edition being praised for its great value. Apple's continued expansion into emerging markets is seen as a key driver of the company's growth during this period.
Η Samsung remained the world leader with market share at 19%The company's revenue grew 9%, while its average selling price (ASP) increased 3%. Higher share of top-of-the-line models played a significant role in the revenue growth.
Xiaomi strengthens its global position
Xiaomi ranked third globally with a market share of 14%, increased by 2% from year to yearThe weather saw a strong dynamics in mid-range models and more expensive Premium devices across Southeast Asia, the Middle East, Africa and Latin America — markets that continue to show growing interest in Xiaomi's premium devices as well as more affordable devices.
OPPO and vivo achieved a new growth record
Η OPPO achieved the highest ASP growth among the top five brands, with an increase of 3,4%, due to strong sales of the line Reno 14 but also the expansion of the company's more Premium models. Meanwhile, the vivo recorded the fastest revenue growth, noting increase by 12% year-on-year, thanks to the company's strong sales in India, Southeast Asia and the Middle East.
Looking to the future
As the market trend towards premium devices accelerates and foldable smartphones become increasingly affordable, analysts expect the average selling price and total revenue of the global smartphone market to continue to grow steadily throughout 2025 and beyond.
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