Today we had an amazing announcement regarding the Xiaomi SU7 Ultra by Lei Jun, founding chairman and CEO of Xiaomi, which makes a big impression
As announced by Lei Jun, female users contribute to 10% of pre-orders which were made for the Xiaomi SU7 Ultra. Yes, you read that right!!! This obviously shows the growing interest in it Xiaomi SU7 Ultra to a wide range of customers, and especially women in China, who want more high-performance vehicles.
Lei Jun's reaction to the new sales data
As he says Lei Jun in a publication he made at Weibo:
The very powerful and fast cars like the SU7 Ultra are typically classified in the category of “track racing vehicles". The fact fact that the 10% of orders have been made by women shows that Xiaomi has recorded a strong shift in consumer trends, as the SU7 Ultra not only as a powerful electric car, but also as a means of enjoyment and empowerment for female drivers.
Xiaomi SU7 Ultra : Pre-order information
- Pre-orders start date on : 29 October 2024
- Exact release date : March 2025
- Presale price : 814.900 yuan (~ $ 112.671/106.967 €)
With the Xiaomi SU7 Ultra , the company's flagship electric car, sets new trends in technology, design luxury and performance aimed at in both men and women.
Demographics of Xiaomi SU7 buyers
This is not the first time that the Lei Jun shares sales statistics of Xiaomi's SU7. A few weeks ago it was revealed that 28% of Xiaomi SU7 buyers were women and predictions were that female car owners would account for up to 40-50% of total sales for the Xiaomi SU7. The pre-orders 10% for SU7 Ultra they seal this trend and indicate that Xiaomi vehicles are doing very well even for female customers.
Empowering women through technology
This fact is indicative of a wider trend in the automotive industry of late, where more and more women are showing interest in high-performance vehicles that feature advanced technologies, and the Xiaomi SU7 Ultra has indeed tapped into an evolving market, one that values style, power and a high degree of confidence from the female population.
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